Nokia
1200

The Nokia 1200 is one of the top 20 best selling phones of all time. Over 150 million units were sold. It was unveiled at a launch event in India in May 2007. At the time Nokia stated that it had done extensive market research to define the features on the 1200. The Nokia 1200, which was announced at the same time as the Nokia 1208, was designed to cater for users in emerging markets who shared a device amongst a family and even an entire village. The phones had the industry's first call-time tracking application and multi-phonebooks to make phone sharing simpler and more efficient. To help manage airtime costs, the call-time tracking feature allowed consumers and village phone entrepreneurs to pre-set a time or cost limit on individual calls, automatically ending the call after the limit has been reached. The multi-phonebook let customers create up to five personal phonebooks unique to individual users and save specific contacts to that user's phonebook. This made it possible for an entire family to share a phone, and for each of the family members to manage their own phonebook. The Nokia 1200 had additional features tailored to entry markets such as a one-touch flashlight, localized language support, and a teaching mode that allowed non-experienced users to quickly learn how to master the phone. The “seamless keypad” protected the phone from dust which was another reality of rural mobile phone use.  The Nokia 1200 phone featured a monochrome screen. At the time of launch it was Nokia cheapest phone priced at 35 euros.