Samsung
Galaxy Note

When the Galaxy Note (N7000) was announced it was described as “a new category of product” which had been “developed through Samsung’s deep consumer understanding and insight”. Samsung believed it had created “a whole new user experience”. Its giant 5.3-inch display was greeted with incredulity and was the largest 5.3” HD Super AMOLED display ever produced. The phone became known as a phablet – a device that fitted somewhere between a smartphone and a tablet. Samsung felt the Note’s large display would allow users “to do more tasks to create and consume more, with minimum scrolling and screen transitions, while on the go”. The phone also had a stylus known as the S Pen which it claimed offered “a new type of user experience.” The phone included Samsung’s S Memo application that enabled pictures, voice recordings, typed text, handwritten notes or drawings to be captured, converted to a ‘memo’, to be edited, annotated and shared. Samsung’s JK Shin (President and Head of Samsung’s Mobile Communications Business) described it as “bringing together the best experiences in a single, elegant device enabling the introduction of new smartphone experiences.” He believed it delivered “the artistic freedom of a paper notebook allowing users to create, edit and share with more style than ever before”. The Note was a breakthrough device. When it was launched the screen was regarded as enormous, verging on ridiculous but it signalled the start of smartphones increasing in size and laid the groundwork for Samsung’s highly successful Galaxy Note franchise.