HMD Global
Nokia 3310

When the rebooted Nokia 3310 first broke cover at Mobile World Congress at the end of February 2017, it quickly became the biggest story of the show. This was a curious state of affairs given the launch of other highly advanced flagship mobile phones such as LG’s G6 and Sony’s Xperia XZ Premium. Somehow, the little basic device from Nokia captured the imagination of the media and consumers around the world. The BBC subsequently revealed the new Nokia 3310 generated more traffic than any other tech story it covered in 2017. The interest was because the 3310, which was released 17 years earlier, remains a nostalgia magnet. For many people it was the first phone they had and the original 3310 was one of the best-selling phones of all time, with total sales exceeding 126 million units the first time it went on sale. The new Nokia 3310 was a very basic device. It used the Series 30+ operating system, had a 2.4-inch display, a two-megapixel camera and could only be used on 2G GSM networks on the 900 MHz and 1800 MHz bands. HMD Global claimed it offers up to 31 days of standby power and up to 22 hours of talk time, metrics that are unthinkable to a smartphone user today.