The KeyOne was officially announced at Mobile World Congress 2017, by consumer electronics group TCL, which at the time was best known in the mobile phone market for its Alcatel-branded devices. It was the first BlackBerry device to stem from a licensing agreement TCL had signed in December 2016. The device has been previewed at the CES trade show in January 2017, when it still carried the code-name Mercury.
The KeyOne had strong influences from the last in-house devices made by BlackBerry before it decided to abandon its own hardware operations and pursue a brand licensing deal. It featured a 4.5-inch screen married with the iconic BlackBerry touch-sensitive physical keyboard, which had all the usual smart features typically offered by BlackBerry devices, such as short cuts. Notably, the space bar included a fingerprint sensor. Other specifications included a Snapdragon 635 processor, a 12-megapixel Sony camera, a 3,505 mAh battery, 3GB of memory and 32GB of storage space.
The device immediately appealed to die-hard BlackBerry users including those who were firmly committed to a hardware qwerty keyboard and those who needed the deeply integrated security that was synonymous with BlackBerry devices. This was underlined by the inclusion of BlackBerry's DTEK security software. The KeyOne also received monthly Google security patches.
They KeyOne had modest success but did not meet the expectations TCL had for the device.
An update to the BlackBerry KeyOne, the Black Edition, was unveiled in September 2017 at the IFA trade show. This offered an all-black colour scheme, doubled the memory from 32GB to 64GB and increased RAM from 3GB to 4GB.