The 2610 was launched at a Nokia event in Chongqing, China. This city, in the heart of China, was selected as a statement of intent by Nokia to “reinforce its commitment and strategy to bringing the benefits of mobility to consumers in new growth markets.”
It was announced at the same time as the
Nokia 1112 and
Nokia 2310.
The phone was positioned as “a flagship addition” to Nokia's entry level product portfolio. The company stated that it offered an “iconic design and a strong range of features for business-minded consumers.” It was Nokia’s first entry-level phone to include e-mail support as well as basic mobile Internet access via a WAP browser.
Nokia had designed the 2610 specifically for consumers in new growth markets offering a rubberized finish which was designed to combat dust and improve grip.
The colour display had a mirrored finish and the phone had “enhanced features” such as MP3 ring tones, a voice recorder and an integrated handsfree speaker. It also came with an expanded memory to accommodate up to 300 entries in the phonebook. There was also a built-in English to Chinese dictionary for quick translations.
At launch is cost €75.