The Alcatel One Touch Easy db was a GSM phone that supported SMS text messages, picture messages and the multimedia message service (MMS). It’s monochrome screen could display three lines of text with 12 characters per line. Its consumer centric design was a step change as the industry transitioned from mobile phones for business users to phones with mass market appeal. This was reflected in the fact that it was available in nine different colours – including the transparent cyan coloured device in the Mobile Phone Museum collection.