Nokia
rinGo2

The RinGo range of phones was designed to offer a simple-to-understand user interface. rinGo was short for "ring and go". The original rinGo model was designed for use on Finland's NMT-900 network. This second version was an updated product to support the analogue ETACS network and was one of the last mobile phones designed for first-generation analogue networks. It had a large rocker key to send and end calls as well as access phone menus and functions. This design helped influence the Nokia Navi-Key that was offered on the Nokia 3110. The integrated battery with its Battery Save function gave the ringGo2 one of the best standby times of any ETACS mobile. Designed with simplicity in mind, the Nokia RinGo offered only a basic set of features including ringer volume control and a choice of three ringtones. Customers had a choice of handset colours including green, grey, yellow and red. The device in the Mobile Phone Museum collection is the grey variant. Unfortunately, the basic design of the phone, which was targeted at women and children, resulted in them in the range being nicknamed the "bimbo" rather than rinGo phones. This damaged the reputation of the rinGo phones and led to them suffering from poor sales.