The Rokit One was a simple affordable bar phone with a form factor designed to be popular with an older demographic in the US and Latin American markets. The phone had similar features to the
Rokit F-One model but in a more familiar hardware style.
The phone included ROKiT’s Telemedicine service providing cover for an entire family and the ability to talk to a doctor 24/7 and even save up to 70% off prescription medication. These services were accessed via a ROKiT app that included three months free - enabling the user to trial the benefits beforehand.
The phone was also used as part of a marketing campaign to be given away free to homeless people and veterans in the USA.