Sharp
GX25 Ferrari Edition

The Ferrari edition of the Sharp GX25 was a variant that coincided with Vodafone’s sponsorship of the Ferrari Formula 1 team. It came in Ferrari red and featured the “aspirational Ferrari logo”. The user interface was customised with Ferrari-related games, screen savers, wallpapers and ringtones. To further support its Ferrari sponsorship, Vodafone offered users exclusive team news, testing progress and race results via its Vodafone live! Service. At the time, Ferrari driver Michael Schumacher commented: “The new Ferrari mobile is great and an essential accessory for all true Ferrari fans, and with Vodafone live! fans can stay in touch with the team and obtain the complete inside line from Scuderia Ferrari. Ferrari driver, Rubens Barrichello, added that he thought “the mobile looks amazing and in order to have all the latest Ferrari news at your fingertips, you must go out and add this Ferrari phone to your racing memorabilia”.