Sony Ericsson
Spiro W100i

The Spiro (model number: W100i) was positioned by Sony Ericsson as an “affordable Walkman phone” and was designed to take the Walkman phone franchise to a wider audience. The company claimed that the Spiro was able to provide consumers with “the best music experience they had come to expect from Walkman phones but go one step further and marry music with social networking.” The phone introduced support from both Facebook and Twitter which was a novelty at the time. It also supported Sony’s TrackID service which allowed users to access the name and artist of a track they heard playing. This feature had been available on other Walkman phones previously. The Spiro used Sony Ericsson’s “human curvature design” which debuted with the Sony Ericsson Xperia X10. The company claimed this design approach blended “beautiful and timeless human curvature incorporating an ergonomic keypad which made the handset easy to use.” Key features included a two-megapixel camera with 2x digital zoom, video recording, a sound recorder, FM radio with RDS and a 2.2-inch 262,144 colour TFT screen. The colour variants offered for the Spiro were: contrast black, sunset pink, spring green and stealth black.