0LG
KC780
Announced
9 October 2018
Weight
90 grams
Features
The LG KC780 was a slim slider phone that was notable for its eight-megapixel camera with a Schneider-Kreuznach certified lens.
At the launch, Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications, stated that “most of the time people use the cameras on their mobile phones to take pictures of themselves, their families, friends and significant others” and as a result, LG positioned the device as a “portrait phone”.
The company claimed the KC780 had “special features” to make it ideal for shooting portraits with the capability to “focus on the most expressive part of a person, the face.” This was achieved through “Face Detection” technology that could “automatically find and focus on people’s faces to allow photographers to take clearer pictures”. The phone also used LG’s "Smile Detection" technology, which could “recognize the angle of people’s mouths and adjust focus for faces.”
Other people-focused features on the LG-KC780 included easy-to-use shot modes that "helped make people look their best." An example of this was “Smile Shot” which enabled the camera to automatically trigger the shutter when it determines that the subject was smiling. LG also offered “Beauty Mode” allowing users to ”remove spots and imperfections on people’s faces, making sure the faces appear bright and clear in photos.”
Further camera features included supporting low-light pictures with an adjustable light sensitivity up to ISO 1600. Also, if an image was too bright, a “SmartLight” setting could automatically fix it. The camera also had a built-in image stabilizer.
For video, the KC780 could capture content in “DVD-resolution” which LG was keen to promote as a way to share content on large TVs.
The phone also offered “Motion Sensor Games”. The phone was initially available in Europe but was later offered in other markets including the CIS and Asia, India, Thailand, Hong Kong and China.
The device in the Mobile Phone Museum was a prototype unit used for testing.