Coolpad
Max

The Coolpad Max (model number: Coolpad A8) was the company’s 2016 flagship smartphone. It was designed to help the Chinese company expand beyond its home market. It had a strong focus on security with a “dual-system” design that comprised an external open system that had all the normal smartphone features and an internal security system which allowed users to encrypt their calls and texts. Users could also download secure apps via exclusive software built into the device. Coolpad invested in a major US marketing campaign to announce this phone which debuted on the large billboard overlooking New York's Times Square (see below). At the time the Max was launched Coolpad was one of China’s four leading smartphone makers, the others being Huawei, ZTE and Lenovo.