Museum Phones Featured in Vodafone Christmas Advert
29. 11. 2024

Museum Phones Featured in Vodafone Christmas Advert

1 January 2025 marks 40 years since the commercial launch of the first two mobile phone networks in the UK, Vodafone and Cellnet.

To celebrate this important milestone, Vodafone, which made the first commercial call on a public network on 1 January 1985, narrowly beating rival Cellnet, has unveiled a Christmas advert celebrating 40 years of mobile phones.

 

 

The teams who conceived and delivered this advert within Vodafone and at its media agency Leo Burnett, worked closely with the Mobile Phone Museum to identify the appropriate phones for each era portrayed in the advert. The Mobile Phone Museum also provided the phones that were used in the advert, including icons such as the Motorola DynaTAC 8000X, the Nokia 7110, the Motorola Razr V3 and more.

We expect 2025 to be a busy year for the Museum team, with heightened nostalgia fuelled by this important milestone in mobile phone history.

To read more about the first commercial phone call see here.

As part of our involvement, we attended a day of the filming. Some highlights are below.

Vodafone 40th Anniversary Advert Filming Storyboard

Vodafone 40th Anniversary Advert Filming Behind the Scenes

More details on the production of the advert can be found here.

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Monocle Radio Features Museum in Design Series
17. 10. 2024

Monocle Radio Features Museum in Design Series

We recently took part in an interview with Monocle Radio as part of its ‘Monocle on Design” series.

The piece focused on the rich history and design diversity of the devices in the Mobile Phone Museum collection.

The eight-minute podcast episode can be found here.

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Partnership with Vodafone Highlighted At Listen Live Event
11. 09. 2024

Partnership with Vodafone Highlighted At Listen Live Event

Earlier today our education lead, Nix Wood, took part in a live video link broadcast from the PK Porthcurno: Museum of Mobile Communications in Cornwall. This was hosted by Vodafone UK’s CEO Max Taylor to showcase the partnership between the Mobile Phone Museum and Vodafone UK to deliver the current Going Mobile exhibition.

It was broadcast to all Vodafone UK employees and facilitated by Andrea Donà, its Chief Network Officer. Also taking part was  Julia Twomlow  – the Creative Director and CEO of the PK Porthcurno Museum.

The discussion covered Vodafone reasons for sponsoring the exhibition, most notably the forthcoming 40th anniversary of the Vodafone brand and the first mobile phone call in the UK.

Nix talked about the key devices included in the showcase and some of her favourite devices in the collection, including the Siemens SL55.

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Museum Hits the Headlines Again
08. 09. 2024

Museum Hits the Headlines Again

The Mobile Phone Museum is back in the headlines in an article featured in the UK newspaper, The Sunday Express.

The piece focuses on the Going Mobile exhibition currently being hosted in partnership with the PK Porthcurno: Museum of Global Communications in Cornwall, sponsored by Vodafone. It includes an interview with our founder, Ben Wood, who discusses the creation of the museum project and some of the key phones in the exhibition.

The full article can be read here.

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Nortel SoundBeam - The Genesis of the Bluetooth Headset?
30. 05. 2024

Nortel SoundBeam - The Genesis of the Bluetooth Headset?

A highly unusual donation was made to the Mobile Phone Museum with the arrival of the Nortel SoundBeam. This novel wireless telephony device was developed in 1995 by Bell-Northern Research (BNR), Nortel’s R&D subsidiary in Ottawa, Canada. It was not a mobile phone per se, but a ‘wearable audio apparatus’, which was a new category of product described by BNR designers as a ‘neckset’. It comprised remarkable directional loudspeakers, designed to deliver a high-quality, personal, and private audio experience to the user. The initial configuration employed a 900 MHz radio transceiver to connect with a base unit that interfaced to a conventional fixed landline. These days, such a device would have undoubtedly used Bluetooth.

The key principle behind the SoundBeam was to provide the convenience of a hands-free speakerphone with the privacy of a headset. This was accomplished with advanced loudspeaker technology that sent sound waves upward (towards the user’s ears) but not outward towards other people in the vicinity. It provided an uncanny ‘private bubble’ of audio for the user, whose phone call could not be overheard by those nearby.  In addition, SoundBeam had a directional microphone. Since it was just a few inches below the user’s mouth, the transmitted audio was not contaminated by the usual ‘barrel effect’ (reverberation) and background noise common in speakerphones. The end result was a telephony experience whose quality was comparable to a conventional telephone handset, but with the convenience of mobility and hands-free operation.

Nortel Sound Beam Ben

Figure 1: Mobile Phone Museum Founder, Ben Wood, Wearing the Nortel SoundBeam

The original concept for the neckset dates back to 1983 at BNR’s design labs. Jim Bee, one of the first industrial designers hired by Northern Electric a decade earlier, came up with the idea as part of an initiative to develop next-generation integrated voice and data terminals (see picture below and also full document here).

Jim Bee Sound Bar Drawing

Figure 2: Original Design Drawing by Jim Bee of the "Neck Set" which became the Nortel SoundBeam

The Museum’s collection also includes one of the few remaining SoundBeam trial units, donated by Lisa Fast via David Cuddy who has provided a treasure trove of Nortel-related information and various key devices from the period. Approximately 500 were manufactured.

The SoundBeam was first demonstrated in the BNR Futures room at Nortel’s booth at Telecom’95, adjacent to the Orbitor demo (for more information see the Orbitor entry on the Mobile Phone Museum website). Subsequently, BNR undertook a comprehensive market trial to validate the design hypothesis, technology, and marketability. A pre-production run was commissioned, and trial units were provided to over 500 users in various settings: enterprise, small business, and residential. Feedback from the users was in general quite positive, although some found the notion of an odd-looking wearable wireless device to be less than appealing. On the other hand, several users in the trial responded with what BNR designers called the “gotta have it!” response. They were so enamoured that they refused to return their SoundBeam units at the conclusion of the trial. The private audio attribute was particularly valued in large open-concept offices, where conventional speakerphones were distracting to all.

At the end of the trial, Nortel product managers elected not to take the SoundBeam forward as a product offering, despite the encouraging trial feedback. Some months later, Nortel decided to exit from the telephone and cellphone business segment entirely. A US patent for the directional loudspeaker invention was later acquired by Microsoft. The SoundBeam remains but a fond memory for those who were fortunate enough to work on it.

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Half Price Offer To Visit “Going Mobile” Exhibition
08. 02. 2024

Half Price Offer To Visit “Going Mobile” Exhibition

For Mobile Phone Museum fans in the UK with a Vodafone subscription, there is exciting news if you would like to visit our exhibition showcasing some of the most iconic mobile phones in the Mobile Phone Museum collection which is currently being held at the PK Porthcurno Museum in Cornwall.

From 12th February to 12th April, Vodafone subscribers can access the Vodafone VeryMe app and get a 50% discount on entry to the Museum.

In addition to seeing the Mobile Phone Museum, you can also take advantage of all the other exhibits at the PK Porthcurno Museum which shares the rich heritage of communications through the ages since the inception of undersea cables in the 1870s. It’s a wonderful day out and in a stunning location.

More details can be found here: https://www.vodafone.co.uk/my-vodafone-account/vodafone-apps/vodafone-veryme-rewards

One more thing…. If you can’t visit the museum but would like to get a t-shirt celebrating the ‘Going Mobile’ exhibition you can check out the two designs here.

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