The Nokia 1208, which was announced at the same time as the
Nokia 1200, was designed to cater for users in emerging markets who shared a device amongst a family and even an entire village.
The phones had the industry's first call-time tracking application and multi-phonebooks to make phone sharing simpler and more efficient.
To help manage airtime costs, the call-time tracking feature allowed consumers and village phone entrepreneurs to pre-set a time or cost limit on individual calls, automatically ending the call after the limit has been reached.
The multi-phonebook let customers create up to five personal phonebooks unique to individual users and save specific contacts to that user's phonebook. This made it possible for an entire family to share a phone, and for each of the family members to manage their own phonebook.
The Nokia 1208 had additional features tailored to entry markets such as a one-touch flashlight, localized language support, and a teaching mode that allowed non-experienced users to quickly learn how to master the phone.
The “seamless keypad” protected the phone from dust which was another reality of rural mobile phone use.
The Nokia 1200 phone featured a colour VGA screen and cost €40 (US45) when it was launched.