Ericsson
GF768

The Ericsson GF768 flip phone was released in 1997. Its screen could display 1 x 10 characters with fixed icons. The phone book could store up to 50 telephone numbers and associated names in the phone's memory with additional storage in the SIM card. Speed dialling was provided for nine of the phone book entries, assigning them to keypad keys 1 to 9.  There was support for both sending and receiving SMS text messages and the GF768 also had a clock with alarm. In addition to the preloaded ringtones, users could create their own melodies using a "Note System" feature.  It was designed by long-time Ericsson phone designer Tow Waldner who worked for Richard Lindahl Design in Malmö, Sweden. The full design story of this device can be found here. In addition to the standard model, the Mobile Phone Museum also has a limited edition yellow variant with prominent branding for the Dutch mobile network operator Telfort. This phone was one of a small limited edition produced for the executives who worked on the launch of the Telfort network in 1997.